It has been said that all salesmen are the same, regardless of industry. While there is some level of truth to this, markets are nuanced and therefore produce different kinds of salesmen. For those in the automotive sales industry, there are key personality traits that are developed and honed. Listed below are some essential characteristics that are seen in almost all professional automative salesmen:
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Adaptability: Car salesmen are extremely adaptable because every customer they meet is different. Surprisingly, potential car buyers are more upfront with their feelings, opinions, and budgets. Automotive sales professionals recognize this and adapt quite well to the various tempos in their client’s behavior. Moreover, car buyers usually come with either a friend or family member, so car salesmen have to be able to genuinely relate with people at all levels.
Accessible: For some people, this is more a personality trait rather than a skill. Regardless of the way it is defined, however, clients need to feel that they can reach, and speak with, the salesman in question. This ties nicely with the previous point on adaptability. No matter the circumstance, successful car salesmen are those who can adapt, be sincere, and seem accessible to all their clients
Consistent: This may not seem so important at first glance, but clients appreciate it when their preferred salesman is consistent in both behavior and attitude. This is how successful salesmen develop their client pool. Repeat customers form the core of a salesman’s market. In order to fully develop this, the salesman has to be consistent throughout.
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The ability to listen is a fairly underrated skill among car salesmen. Most people do not place so much stock to this, but experts have noted that listening is perhaps one of the greatest traits and skills to have.