Tuesday, September 4, 2018

Tips And Tricks To Market Your Auto Dealership

With economic challenges and in a highly competitive landscape, how does one market an auto dealership the best way possible? How does one make maximum sales and profits, and stay alive in the cutthroat business of cars? Here are some expert tips to consider.

Image source: Pixabay.com
 
Think mobile

Gone are the days when static websites with boring dealer information are all one needs to reach out to potential customers. Clients are now mobile-oriented, using their smartphones to make purchasing decisions. Show these people the current inventory, latest promotions, and the auto dealership’s unique differentiator through a mobile-friendly site and even an app, if possible.

Maximize the value of social media


Target customers on Facebook by placing ads to reach people who are in the market for a car. Use Twitter to further drive sales, providing good and updated information relating to owning or shopping for vehicles. Market to millennials on Instagram, create videos on YouTube, and do wonderful storytelling about your brand and service via social media.

Be customer-centric


Everyone wants to make a sale. That’s a given. But not everyone puts the customer at the heart of this mission. Go the extra mile to make every dealership visit and interaction a pleasant experience, greeting them with a smile, offering a drink, and volunteering valuable information on vehicle options and what offers the most bang for their buck. It would surprise one to find out how far this can go, leading to loyal customers and referrals.

Image source: Pixabay.com
 
Jeffrey Lupient made his mark in the Midwest Infiniti dealerships by being the first awardee of the Infiniti Award of Excellence for three consecutive years. Before his stint at Infiniti, he was with the Lupient Buick Pontiac. He is currently the CEO and president of the Lupient Automotive Group. More updates like this here.

Wednesday, August 22, 2018

Why It’s Better To Buy From a Dealership Than a Private Seller

There are a lot of choices to choose from if you’re planning on buying a car, especially if you’re looking for a pre-owned automobile. Generally, your choices are either private sellers or dealerships. Private sellers might offer a lot of things that dealerships don’t, but don’t get too caught up. Here are some reasons why it’s better to buy a car from a dealership than a private seller. 

Image source: ocd.com

A lot of banks don’t allow auto financing if the sale involves a private seller. If the sold car turned out to be in really bad condition and the buyer decides to not pay for it, the bank will end up with the car. Car dealerships often have good relationships with banks, and some even offer to finance within the company so buyers need not go through bank financing. 

A good car dealership makes its money on repeat customers and referrals. This means car dealerships are reputable and can be trusted with your investment. Reputation is not a strong suit for some private sellers. This also means less accountability for the private seller if things go south. 

Lastly, while cars from dealerships are often more expensive than those sold by private sellers, they are usually bundled with insurance and excellent after-sales services. Some dealerships even loan you a car if yours is in for a routine checkup.

Image source: webmarketingpros.com

Jeffrey Lupient has been involved in his family’s chain of car dealerships since he was young. Accumulating years of experience and substantial industry knowledge, he would soon become the president and CEO of the Lupient Automotive Group. For more insightful updates on automotive dealerships, follow this Twitter account.

Monday, July 9, 2018

The Secrets Of Repeat Business In Car Dealerships

In the car trade as in others, it is much easier to sell something to an existing customer rather than sell to a new one. This could be brought about by so many different factors, but the foundation will always be trust. An existing relationship can offer great value to a business when it’s nurtured properly and with the necessary care. Here are some tips to have healthy repeat business in the car dealership industry.

Image source: Pixabay.com

Presence counts: People have lives to live, and they are likely to forget about their car dealer sooner or later. Remind them from time to time about your presence and what you can offer, from current deals and promotions to after-sales service reminders. A simple greeting through phone, email or social media can make a great difference.

Develop loyalty programs and incentives: Reward loyalty either through discounted pricing for immediate family members, a referral program that comes with rewards, or free oil changes for a lifetime, to name a few. This will naturally strengthen the existing relationship and have referrals coming at your door.

Be prompt and efficient: One way to show that it isn’t all about the money is to coordinate and deliver maintenance work or repairs on time. During check-ins, offer a little something, such as free fluid fill-ups or vacuuming. Be proactive and remind them when it’s time for an oil change or maintenance check.

Be active in the local community: Having a strong presence in the community will impart a mission of relationship building as well as business ethics. Support local charities and fundraising efforts, and be with your customers in improving lives in the community as a whole.

Image source: Pixabay.com

Jeffrey Lupient is currently the CEO and president of the Lupient Automotive Group. He made his mark in the Midwest Infiniti dealerships by being the first awardee of the Infiniti Award of Excellence for three consecutive years. Before his stint at Infiniti, he was with the Lupient Buick Pontiac. More articles like this on this page.

Tuesday, June 5, 2018

Ways To Keep The Car Value Up For Reselling

Regardless of people want to look at it, the fact remains that cars are investments, much like houses and businesses. And for many car owners, the time will come when their vehicles need to be sold to buy a new one. Below are few ways owners can keep the value of their cars up for reselling. 

Image source: time.com

Resale value

Not all cars have a decent resale value. People should go for models with resale value, meaning cars that are reliable and aren’t too expensive to maintain. 

Appearances

Car owners should maintain the exterior of their car. If there are any damages, these should be repaired before showing the car to potential buyers. Also, leaving cars under the sun for a long time takes a huge toll on how it looks. 

Car Wash

In line with how the car looks, regularly washing the vehicle removes little bits of dust and sand that can potentially scrape the paint job and retain the polish. 

Tires and brakes

Tires and brakes have to be in tip-top shape, especially if potential buyers test drive the car. Experienced car owners know if there’s something wrong simply by driving the car around the block.  
Image source: krownhamiltonblog.com

Jeffrey Lupient is the CEO and president of the Lupient Automotive Group in MN. He is skilled in new business development, automotive dealership, and sales. For more articles on sales and management, click here.

Tuesday, May 22, 2018

Disposing a car: The ELV guide

Everything good eventually comes to an end. Motor vehicles are no exception. When a light commercial vehicle is nearing the end of its life, when it’s about to be discarded by its owner, the term used for that is ELV or end-of-life vehicle. 

Image source: Zimbio.com 

While there is no standard age for the lifespan of a vehicle, the discretion for it goes to its owner. It’s important that ELV procedures are followed since cars are filled with substances that may do the environment harm if a motor vehicle isn’t disposed of properly. Millions of tons of waste are created by ELV worldwide. Toxic substances such as cadmium, mercury, and lead find their way into the environment. Vehicles that have reached the end of the road, so to speak, also take up much-needed space and become nuisances in their neighborhoods. 

People need to deposit their ELVs to the authorized treatment facility in their area. During the disposal process, all operating fluids such as oil, brake fluid, and petrol are removed, all reusable parts are taken out and set aside (to be sold later on), glass and tires are recycled separately, and the body of the vehicle is taken apart and categorized. 

Discarding an ELV can be a difficult process especially if the vehicle is pretty new. Owners find it hard if a car sustains much damage through accidents and is forced to become an ELV. But it has to be done.

Image source: Leon Recycling   

Jeffrey Lupient currently serves as the CEO and president of the Lupient Automotive Group. His career in the industry began in his family’s chain of dealerships, where he took on every job there is in the automotive retail business. For more articles on car sales, subscribe to this blog.

Thursday, April 19, 2018

How A.I. Technology Is Changing The Face Of The Automobile Industry

Developments in artificial intelligence or A.I. are fast transforming car manufacturing, as well as expectations of modern-day users from their automobiles. Indeed, A.I.’s impact on the industry will be more pronounced as self-driving cars emerge from the assembly lines. Let’s look at some trends that come with it and sure to affect the industry in the coming years.

Image source: phys.org

One is the arrival of Emotion A.I., which would greatly alleviate the boredom most drivers feel when alone on long stretches of roads or while being stuck in traffic. The same is going to be true for passengers of, say, Uber or Lyft. The idea is to make the driving or riding experience both more desirable and productive, as increased autonomy of our vehicles will allow us to watch movies, write reports, or check emails.

It’s important to note that technology in the form of computer vision or multi-modal A.I. is already being developed to at least offer semi-autonomy. Whether or not driverless cars will arrive soon, the challenge is to base the riding experience on the marrying of the emotional with the cognitive. 

Enhancing and personalizing in-car experience is the wave of the future. This should culminate in addressing the challenge of “hand-off” driving. It’s crucial that these new A.I. correctly read drivers’ voice, expressions, and body language to ensure that they are wide awake or alert on the road. The switch to self-driving vehicles will greatly depend on the success of these preparatory technologies.

Image source: jutarnji.hr

Jeffrey Lupient is the current CEO and president of the Lupient Automotive Group. Among his key competencies are marketing strategy and operations management. For more on Mr. Lupient’s work and interests, go to this Linkedin page.

Tuesday, October 3, 2017

How to Train a Winning Sales Team

According to common perception, making a sale boils down to persuading a customer to purchase a product or sign up for a service. While this is true, sales is not a one-person show. In many of today’s businesses, a sales department consists of individuals determined to reach targets. And while everyone has his or her own strengths and skillsets, sales is generally all about achieving a singular goal. Every member of a sales team is mobilized toward an objective.


Image source: salesdrive.info
Many seasoned sales professionals can attest to the grunt work of training a winning sales team. With different personalities and backgrounds, a sales team could be a hotbed of clashes, especially when pooling ideas, defining strategies, and setting goals. It is, thus, up to the leader to acknowledge all these differences and use them to the team’s advantage.

That said, here are three tips on building and leading a stellar sales team:
1.Promote unity. Leaders should make their team understand why they need to be a team. Each member needs to take to heart the critical nature of a common goal and the urgency of their respective responsibilities.
2.Provide feedback. Leaders should not skimp on furnishing feedback to the team whether it is about a sales target reached or an observation from senior management or a client. Providing consistent and constructive communication is crucial in making necessary adjustments in strategies or plans.
3. Facilitate effective interaction. Leaders should create an environment where goal-setting and problem-solving are done as a team. While personal goals can motivate each, members shouldn’t feel that they are pitted against each other. Training programs, seminars, and team building sessions are some of the ways that leaders can use to further strengthen the interaction and work relations among members.


Image source: newsalescoach.com
Jeffrey Lupient, current President and CEO of Lupient Automotive Group, made his mark in the automotive retail sales scene as a result of his early exposure to the family business. For more articles on sales and management, subscribe to this blog.